Services

At Armitage, Inc., our agency services combine unique strategy, experience and technology with renowned content creation to drive innovation and transformation in your organization.

Although we have created success stories for clients in at least 30 industries and 16 countries, Armitage, Inc. particularly specializes in:

  • Restaurants
  • Resorts
  • Residential and Commercial Real Estate
  • Retail
  • And the world of Motivational Speakers and Authors.

Below follows a quick overview of our services. To get started in a free, 30-minute consultation call, Contact Us.

Consulting Practice/Brand Identity

  • Overall sales & marketing strategy for leveraged efficiency and faster profitability. We explore market opportunity, consumer segmentation, branding and positioning and marketing best practices. This is the foundation where it all begins.

Brand Identity Consulting, Creation & Implementation

Clarification of your brand through:

  • Core products & services
  • Unique Selling Propositions
  • Target customer criteria
  • Value proposition
  • Brand personality (humanization of the brand)
  • Competition/peer comparison
  • Positioning
  • Distribution channels

This includes completion of logo packaging (which, in turn, includes logo identity, tag lines, USPs, logo art for various forms of media, business card and letterhead)

Content Creation

  • Creating/designing websites and working directly with programmers so that you don’t have that pain (ergh)
  • Creating all content for the sites
  • Creating/designing smart blogs
  • Creating all content for blogs
  • Creating digital media (videos) for various on-site, on-blog, physical locations and online social media resources
  • Creating PR releases and disseminating through online PR channels
  • Creating overall Media Calendars that include blog, PR, e-mail campaign and social media creation and postings

Website Strategy & Creation/Mobile Website Applicability

  • Overarching strategy and branding decisions
  • Marketing strategy decisions
  • Complete management of the site build
  • Taxonomy and If/Then decisions of site determined
  • Content creation
  • Blog creation
  • Complete site design
  • Marketing intake strategies and implementation
  • Completion of website, stem to stern
  • Testing across all browsers
  • Creation and testing of secondary mobile-ready site, suitable to all platforms

SEO

  • Search engine optimization on-page for all primary site pages and ALL blog entries and video/digital media
  • Doing paid search engine marketing (also referred to as “Off-page”) for your site (6-12 months average to achieve Google page 1 status). This includes keyword research and management, ad message testing, and demographic advertising.

Social Media

  • Setting up/designing social media channels (Facebook, Twitter, Pinterest, YouTube, LinkedIn, Flickr, etc.)
  • Creating social media calendars that coincide with blog calendars and overall Media Calendar
  • Disseminating/placing blog content through social media channels or giving it to our clients to disseminate through their own teams

E-Mail Campaigns & Mobile Marketing

  • Strategies and joint ventures to build e-mail databases
  • Setting up fill-in forms to drive to e-mail databases
  • Setting up/designing templates for e-mail campaigns
  • Creating/writing e-mail campaigns, including Whisper campaigns, DRIP campaigns and auto responder campaigns
  • Utilizing state-of-the-art advanced mobile marketing solutions, including demographic and consumer pattern targeting.

Reporting

  • Set up of Google Analytics Goals and WebMaster Tools
  • Set up of various social media reporting tools
  • Reporting monthly on whatever we have in the works for the client – Analytics Reports, SEO Reports, Media Content & Dissemination Reports, etc.

Specifically for Authors

Self-publishing your book is, by far, the most profitable route to take. Armitage, Inc. supports you along that path with years of experience in the publishing world to help you not only get your book to print, but position it with foundational promotional and marketing support.  This includes any number of the following features, based on each client’s needs and requirements:

  • Domain names in support of the book
  • Set up email addresses
  • Creation of logo/brand identity
  • Initial website in support of the book (5-8 pages), all content created
  • Set up Facebook fan page
  • set up Twitter fan page
  • Create shopping cart for online sale of book
  • Create short and long descriptives of book
  • Copy editing and final edits
  • Writing/creation of front and back cover
  • Complete layout and design, stem to stern
  • Proofing of layout
  • Set pricing of single purchases, multi and bulk
  • Create consignment/bulk contract for distributors
  • Set up shipping and handling costs
  • Acquisition of ISBN and Library of Congress
  • Print bids and direct communication with the printer
  • Press checks and any alterations
  • Set up of fulfillment house
  • Garner sales tax license from your state (if applicable)
  • Create separate E-book for Kindle, Ipad and other smart devices with iPub
  • Create ISBN and Library of Congress filings for e-book
  • Create miniature “See Inside” document
  • Create marketing “sell” piece on site
  • Create website banners for others to place on their site for your book
  • Create sticker decals
  • Create custom welcome fan page for Facebook
  • Create custom cover photo for Facebook
  • Create and print business cards
  • Create and print flyers for book signing events
  • Press releases written and distributed through licensed professional avenues